All posts by Sheri Nicholson

Total App Downloads Outpace Goal

Smart strategies and swift optimization create engagement beyond expectations.

 

We all have dozens of apps on our phones. How did we learn about them? What’s the difference between those we use everyday and those that we barely touch, yet refuse to delete from our device? And how does the originator of the app influence us to download or purchase their app over a competing one?

In this case study, you’ll see that the special blend comprised Google App Ads, Paid Search, Social Media and Display impressions, but the clear winner was social media.

PREMIUM APP WITH A ONE TIME INVESTMENT OF $12.99

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FACEBOOK ADVERTISING RESULTS IN ONE MONTH

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In the two months represented by this data, 334 total downloads were made from the social channel. Using targeted social ads led to a dramatic increase in purchases from this space.

IOS APP ANALYTICS: 2 MONTH RESULTS

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Reduce Spend in Search, Improve Results

A national e-learning company was falling short of e-commerce revenue goals and experiencing a negative ROI on their marketing strategies and campaigns. Advance 360 was able to develop a digital marketing strategy that efficiently allocated budget dollars to turn around this trend within a four month time period. The end result was increased on-line revenues as well as a decrease in SEM spend.